Sapphire Canteen, with a robust background in the canteen business, faced the challenge of being relatively unknown on the digital platform. Despite their experience in providing meal services for healthcare heroes, the lack of brand visibility online hindered their potential for growth. The goal was to establish a compelling digital presence that reflected their dedication to serving those on the frontlines of healthcare.
Sapphire Canteen's
246%
Revenue Growth
15%
Advertising Cost Of Sales
40%
Increase in the E-commerce conversion rate
Our Approach
01
Website Creation
- Crafted an eye-catching and user-friendly website to showcase Sapphire Canteen's services, mission, and values.
- Implemented responsive design for a seamless user experience across devices.
02
Company Profile Design
- Designed a visually appealing company profile that communicated Sapphire Canteen's story, values, and commitment to serving healthcare professionals.
- Ensured consistency in branding elements to enhance recognition.
03
Corporate Video
- Produced a corporate video that highlighted the company's operations, showcasing the dedication and precision in providing meals to healthcare heroes.
- Incorporated testimonials and behind-the-scenes footage to add a personal touch to the brand.
04
Social Media Account Creation & Management
- Created and optimized social media accounts on platforms like Instagram, Facebook, and LinkedIn.
- Developed a content strategy to engage the audience and build a community around Sapphire Canteen's mission.
Solution
• Website Transformation:
- The new website became a central hub for information, making it easier for potential clients to understand Sapphire Canteen's services and values.
- Implemented SEO best practices to improve online visibility and attract relevant traffic.
• Compelling Corporate Video:
- The corporate video served as a powerful tool for storytelling, providing a glimpse into the passion and precision behind Sapphire Canteen's operations.
- Shared the video across multiple platforms, enhancing brand visibility and connecting with the audience emotionally.
• Visually Engaging Company Profile:
- The redesigned company profile became an impactful document, conveying Sapphire Canteen's uniqueness and dedication.
- Utilized consistent branding elements to reinforce brand recognition.
• Dynamic Social Media Presence:
- Regularly posted engaging content, including updates, behind-the-scenes glimpses, and appreciation posts for healthcare heroes.
- Responded actively to audience interactions, fostering a sense of community around Sapphire Canteen.
In summary, The Social Ocean’s holistic approach not only addressed Sapphire Canteen’s initial challenges but also resulted in a transformative digital presence. The combination of an attractive website, emotional corporate video, impactful company profile, and dynamic social media management not only elevated Sapphire Canteen’s brand value on the digital platform but also fostered a deeper connection with their audience.
